Social Media Management & Content Strategy Services for Agricultural Research Promotion

Work Description - NA

This tender, issued by the Department of Agricultural Research and Education (DARE), under the Ministry of Agriculture and Farmers Welfare, invites proposals for the comprehensive hiring of a Social Media Agency. The procurement, identified by Bid Number GEM/2026/B/7909896, is being managed by the Directorate of Knowledge Management in Agriculture-ICAR, located at Room No. 522, Krishi Anusandhan Bhavan I, Pusa, New Delhi - 110012. The tender period commences on September 1, 2026, at 4:45 PM and concludes on September 12, 2026, at 5:00 PM. A significant Earnest Money Deposit (EMD) of ₹375,000.0 is required. The scope of services encompasses a wide range of social media management activities, including expert content creation, proactive content response, and meticulous content moderation. Furthermore, the agency will be responsible for end-to-end campaign management, efficient response management, and providing dedicated helpdesk support. The engagement also includes delivering basic reporting and analytics to assess campaign performance, and crucially, training and capacity building for internal DARE staff, all as detailed in the Statement of Work (SOW).