Creative Agency Services for PM SETU Media Campaign Development

Work Description - Pm Setu Media Campaign - Creative Strategy, Full Content Production And Creative Development

The Directorate General of Training, through the National Instructional Media Institute (NIMI), Chennai, is inviting bids for a comprehensive media campaign for the PM SETU initiative. This open tender, identified by Tender Reference Number 02/2026-27/PM SETU Media Campaign/NIMI and Tender ID 2026_DGT_920985_1, seeks a CBC Empanelled Media Creative Agency to provide creative strategy, full content production, and creative development services. The estimated tender value is ₹2,00,00,000, with an Earnest Money Deposit (EMD) of ₹4,00,000 or 2.0% of the tender value, payable to the National Instructional Media Institute. The contract will be on a lump-sum basis. Key dates for this tender include the document download start date on August 6, 2026, at 06:50 PM, with a document download end date of August 27, 2026, at 06:00 PM. Bid submissions can commence from August 7, 2026, at 09:00 AM, and must conclude by August 27, 2026, at 06:00 PM. A pre-bid meeting will be held on August 18, 2026, at 03:00 PM, in a hybrid/virtual format at the NIMI campus. Bid opening is scheduled for August 29, 2026, at 10:00 AM at NIMI, Chennai. Prospective bidders are required to submit their proposals in a single cover containing EMD/EMD Exemption Certificate, Technical Documents, CBC Empanelment Certificate, covering letter, bidder details, company financial statements (Balance Sheet and Income Statement), and any other documents as specified in the tender document. The tender is for Advertisement Services, with a specific sub-category of Creative Development, and the work location is the PM SETU Scheme Division, MSDE, New Delhi. Further details and tender documents are available for download from August 6, 2026, with the relevant RFP document being "RFP1CreativeAgencyPMSETUv21.pdf".