Digital Marketing Activities

Work Description - End-to-end Digital Marketing Services Including Campaign Execution, Content Creation, Media Planning, Performance Tracking, And Optimization Across Platforms, As Per Strategies, Directions, And Approvals Provided By Iai

The Institute of Actuaries of India (IAI), a Central Government Ministry/Department organization, invites open tenders for end-to-end digital marketing services. This includes campaign execution, content creation, media planning, performance tracking, and optimization across various platforms, all aligned with IAI's strategies, directions, and approvals. The estimated tender value is ₹24,00,000. The Tender Reference Number is IAI/MKT/RFP/01/2026. Key dates include a document download end date and bid submission end date of April 28, 2026, at 5:00 PM, and a bid opening date of April 30, 2026, at 11:00 AM. A pre-bid meeting will be held on April 24, 2026, at 10:00 AM at the IAI office in Navi-Mumbai, Maharashtra. The tender involves a two-cover system: a Fee/PreQual/Technical cover and a Finance cover (BOQ). The bid validity period is 90 days. Contact Nithya Iyer at the IAI office in Navi-Mumbai, Maharashtra, for further details and tender document download, starting April 16, 2026. No EMD or tender fee is applicable for this tender.