Road Safety Awareness TV Commercial Production with Celebrity Featuring

The National Highways Authority of India (NHAI), a prominent Public Sector Undertaking, is issuing a limited tender for the selection of an agency to produce twelve (12) Television Commercial Videos (TVCs), each up to two minutes in duration. These TVCs will focus on various Road-Safety Behavioural Change Themes and are intended to feature a renowned celebrity or public personality to effectively spread road safety awareness under the Strategic Road Safety Audit (SSA) initiative. The total estimated tender value for this project is ₹15,00,00,000.

The tender process will be conducted in two covers, with the first cover comprising Fee, Pre-Qualification, and Technical documents, and the second cover dedicated to the Financial Proposal. Key dates for this tender include the document download start date of 13-Oct-2026 at 09:00 AM and the bid submission start date, also on 13-Oct-2026 at 09:00 AM. The bid submission end date is 19-Oct-2026 at 11:00 AM, with the bid opening scheduled for 20-Oct-2026 at 11:00 AM at NHAI HQ. A tender fee of ₹5,000 is payable to NHAI HQ at NEW DELHI, and an Earnest Money Deposit (EMD) of ₹15,00,000 is required, payable to NHAI HQ at NEW DELHI through BG/ST or other specified instruments. The work is expected to be completed within 180 days of contract award, and the bid validity period is 120 days. This tender falls under the "Advertisement Services" product category.