Metro Railway Kolkata Social Media Management and Content Creation Services

This tender presents a significant opportunity for specialized agencies to partner with Metro Railway Kolkata, an organization under the Ministry of Railways, Indian Railways. The procurement, identified by Bid Number GEM/2026/B/8161591, is for the comprehensive hiring of a Social Media Agency. The scope of work is extensive and includes crucial services such as content creation, content response, and content moderation, ensuring a robust online presence and engagement. Furthermore, the tender encompasses campaign management, response management, and essential helpdesk support, all vital for effective communication and service delivery. The agency will also be responsible for basic reporting and analytics to measure the impact and effectiveness of their efforts. The scope of work, detailed in an attached document, will cover content in Hindi, English, and Bengali, across platforms including Facebook and Twitter, among others. Bids are to be submitted between 6:11 PM on October 14, 2026, and 7:00 PM on October 29, 2026. An Earnest Money Deposit (EMD) of INR 39,082.0 is required. This tender is a call for expert social media management to enhance the public interface and communication strategies of Metro Railway Kolkata.