Total bids
5
5 including cancelled tenders
Awarded
2
3 lost · 0 still pending
Awarded value
₹46.8 L
of ₹94.3 L bid — 49.6% conversion
Win rate
40.0%
of 5 decided bids
Bid outcomes
Lost bids carry more value than won ones — they chase big and lose bigBy count5 bids
40.0%
60.0%
Awarded240.0%
Pending00.0%
Tech rejected00.0%
Lost360.0%
By value₹94.3 L
49.6%
50.4%
Awarded₹46.8 L49.6%
Pending₹00.0%
Tech rejected₹00.0%
Lost₹47.5 L50.4%
Where they win
1 authority · 0 statesTop buyer organisations
Operating states
LowHigh
2 awards on central/PSU portals carry no state
Top competitors
In tenders they both bid · bar shows how the awards splitRival awardedUNIVERSAL MARKETING awardedOthers
Recent tenders awarded to UNIVERSAL MARKETING
- Supply of Office Furniture Items at IOCL Gujarat Refinery, VadodaraIndianOil · 22 Apr 2022₹36.5 L
- Supply of Kishor Make Pump SparesIndianOil · 30 Jul 2020₹10.3 L
About UNIVERSAL MARKETING
UNIVERSAL MARKETING appears as a bidder on 5 government tenders on record, from 1 buyer authority on central and PSU portals. Of its 5 decided bids, it was awarded 2 — a 40.0% win rate — worth ₹46.8 L in total. Its most recent award on record is from 14 Jan 2023.
Its largest buyer by awarded value is IndianOil, at 100.0% of what it has won. On priced bids, its median quote is 9.4% above the lowest bid (L1).
It most often bids against Ions Water Planet, ECSTASY INC. and Deuro Electronic Systems Pvt Ltd. Ions Water Planet bid on 1 of the same tender and won 0 of them; UNIVERSAL MARKETING won 0.