Strategic Marketing - Govt Tender Track Record, Bids & Win Rate 2026

Total bids

20 including cancelled tenders

Awarded

6 lost · 0 still pending

Awarded value

₹7.6 Cr

of ₹13.5 Cr bid — 56.2% conversion

Win rate

64.7%

of 17 decided bids

Bid outcomes

How their decided bids ended, by number and by value

By count17 bids

64.7%

35.3%

Awarded1164.7%

Pending00.0%

Tech rejected00.0%

Lost635.3%

By value₹13.5 Cr

56.2%

43.8%

Awarded₹7.6 Cr56.2%

Pending₹00.0%

Tech rejected₹00.0%

Lost₹5.9 Cr43.8%

Where they win

11 authorities · 1 state

Top buyer organisations

PD (Uttarakhand Workforce Development Project) - World Bank₹4.7 Cr62.7%

VC-G.B. Pant University of Agriculture and Technology₹1.6 Cr20.8%

Program Director (Uttarakhand Urban Sector Development Agency)₹40.7 L5.4%

Secretary (Uttarakhand State Disaster Management Authority)₹26.6 L3.5%

RES - Chief Engineer₹22.4 L3.0%

Operating states

LowHigh

Uttarakhand₹7.6 Cr

Top competitors

In tenders they both bid · bar shows how the awards split

NATRAJ ENGINEERING SERVICES2 wins · 7 shared tenders

₹20.3 L

won head-to-head

DOCKET CARE SYSTEMS0 wins · 3 shared tenders

₹0

won head-to-head

Data Vision0 wins · 3 shared tenders

₹0

won head-to-head

XTRA TECHNOLOGY1 win · 3 shared tenders

₹4.0 Cr

won head-to-head

CGM COMPUTERS1 win · 2 shared tenders

₹52.8 L

won head-to-head

Mccann Info SOlution0 wins · 2 shared tenders

₹0

won head-to-head

Rival awardedStrategic Marketing awardedOthers

Recent tenders awarded to Strategic Marketing

purchase of computer laptopSecretary (Uttarakhand State Disaster Management Authority) · Uttarakhand · 4 Aug 2023₹26.6 L
RFP For Supply of Computers Printers and UPSMunicipal Commissioner Nagar Nigam Dehradun · Uttarakhand · 1 Aug 2023₹1.4 L
SUPPLY , INSTALLATION AND TESTING OF DESKTOP COMPUTERS FOR ITPD (Uttarakhand Workforce Development Project) - World Bank · Uttarakhand · 15 Jun 2023₹4.7 Cr
SUPPLY AND INSTALLATION OF ALL-IN-COMPUTERSVC-G.B. Pant University of Agriculture and Technology · Uttarakhand · 24 Apr 2023₹1.6 Cr
supply of computer staioneryDirector (Treasury and Finance Services) · Uttarakhand · 5 Apr 2023₹1.8 L

About Strategic Marketing

Strategic Marketing appears as a bidder on 20 government tenders on record, from 16 buyer authorities in 1 state. Of its 17 decided bids, it was awarded 11 — a 64.7% win rate — worth ₹7.6 Cr in total. Its most recent award on record is from 8 Jan 2026.

Its largest buyer by awarded value is PD (Uttarakhand Workforce Development Project) - World Bank, at 62.7% of what it has won, out of 11 authorities that have awarded it work. Most of its awards come from Uttarakhand. On priced bids, its median quote is the lowest (L1).

It most often bids against NATRAJ ENGINEERING SERVICES, DOCKET CARE SYSTEMS and Data Vision. NATRAJ ENGINEERING SERVICES bid on 7 of the same tenders and won 2 of them; Strategic Marketing won 4.