Total bids
25
26 including cancelled tenders
Awarded
10
12 lost · 0 still pending
Awarded value
₹1.3 Cr
of ₹6.8 Cr bid — 19.0% conversion
Win rate
40.0%
of 25 decided bids
Bid outcomes
Lost bids carry more value than won ones — they chase big and lose bigBy count25 bids
40.0%
12.0%
48.0%
Awarded1040.0%
Pending00.0%
Tech rejected312.0%
Lost1248.0%
By value₹6.8 Cr
19.0%
36.2%
44.8%
Awarded₹1.3 Cr19.0%
Pending₹00.0%
Tech rejected₹2.5 Cr36.2%
Lost₹3.1 Cr44.8%
Where they win
1 authority · 0 statesTop buyer organisations
Operating states
LowHigh
10 awards on central/PSU portals carry no state
Top competitors
In tenders they both bid · bar shows how the awards splitRival awardedStrategic Marketing awardedOthers
Recent tenders awarded to Strategic Marketing
- Desktop with GPUIndian Institute of Technology Roorkee · 16 Feb 2026₹25.0 L
- (All-in-one) Desktop Computers and Desktop ComputersIndian Institute of Technology Roorkee · 17 Jul 2025₹30.6 L
- Sound system including Line Array Column Speaker, Dual ChannelIndian Institute of Technology Roorkee · 22 May 2025₹4.7 L
- Audio Video systemIndian Institute of Technology Roorkee · 9 May 2025₹24.1 L
- Solar Convection SimulatorIndian Institute of Technology Roorkee · 7 Apr 2025₹24.5 L
About Strategic Marketing
Strategic Marketing appears as a bidder on 26 government tenders on record, from 3 buyer authorities on central and PSU portals. Of its 25 decided bids, it was awarded 10 — a 40.0% win rate — worth ₹1.3 Cr in total. Its most recent award on record is from 16 Apr 2026.
Its largest buyer by awarded value is Indian Institute of Technology Roorkee, at 100.0% of what it has won. On priced bids, its median quote is 0.6% above the lowest bid (L1).
It most often bids against Intech Infosys, PROSYS COMPUTERS and Docket Care Systems. Intech Infosys bid on 7 of the same tenders and won 3 of them; Strategic Marketing won 2.