Total bids
28
28 including cancelled tenders
Awarded
8
16 lost · 0 still pending
Awarded value
₹1.6 Cr
of ₹11.6 Cr bid — 13.7% conversion
Win rate
28.6%
of 28 decided bids
Bid outcomes
Lost bids carry more value than won ones — they chase big and lose bigBy count28 bids
28.6%
14.3%
57.1%
Awarded828.6%
Pending00.0%
Tech rejected414.3%
Lost1657.1%
By value₹11.6 Cr
13.7%
22.5%
63.7%
Awarded₹1.6 Cr13.7%
Pending₹00.0%
Tech rejected₹2.6 Cr22.5%
Lost₹7.4 Cr63.7%
Where they win
1 authority · 0 statesTop buyer organisations
Operating states
LowHigh
8 awards on central/PSU portals carry no state
Top competitors
In tenders they both bid · bar shows how the awards splitRival awardedNational Advertising awardedOthers
Recent tenders awarded to National Advertising
- Setting up Exihibition stall in AgroTech - Krishi Bhart Exhibition at LucknowIndianOil · 20 Apr 2026₹5.5 L
- Setting-up IOCL Pavilion in Energy Technology Meet -2025 at HyderabadIndianOil · 22 Jan 2026₹13.0 L
- Design, fabrication and installation of Mural on the occasion of Barauni Refinery Diamond Jubilee.IndianOil · 21 Dec 2024₹50.0 L
- Designing and developing of R and D house Journal Urja AnusandhanIndianOil · 31 Oct 2023₹5.5 L
- Empanelment of ATL Agencies for all divisions of Indian Oil CorporationIndianOil · 19 May 2023₹0
About National Advertising Agency
National Advertising Agency appears as a bidder on 28 government tenders on record, from 1 buyer authority on central and PSU portals. Of its 28 decided bids, it was awarded 8 — a 28.6% win rate — worth ₹1.6 Cr in total. Its most recent award on record is from 20 Apr 2026.
Its largest buyer by awarded value is IndianOil, at 100.0% of what it has won. On priced bids, its median quote is 17.1% above the lowest bid (L1).
It most often bids against Square Communications Pvt. Ltd., Goldmine Advertising Ltd. and Laqshya Media Pvt Ltd. Square Communications Pvt. Ltd. bid on 17 of the same tenders and won 3 of them; National Advertising Agency won 5.