Competitor profile

National Advertising Agency

They win 46% of what they bid, and 42% of the value they chase.

13tenders on record
3buyer authorities
0states
12 Mar 2026last award
Total bids
13
13 including cancelled tenders
Awarded
6
5 lost · 0 still pending
Awarded value
₹1.6 Cr
of ₹3.7 Cr bid — 42.5% conversion
Win rate
46.1%
of 13 decided bids

Bid outcomes

How their decided bids ended, by number and by value
By count13 bids
46.2%
15.4%
38.5%
Awarded646.2%
Pending00.0%
Tech rejected215.4%
Lost538.5%
By value₹3.7 Cr
42.5%
44.1%
13.4%
Awarded₹1.6 Cr42.5%
Pending₹00.0%
Tech rejected₹1.6 Cr44.1%
Lost₹49.8 L13.4%

Where they win

2 authorities · 0 states

Top buyer organisations

THDC India Limited₹1.4 Cr86.9%

Operating states

LowHigh

6 awards on central/PSU portals carry no state

Top competitors

In tenders they both bid · bar shows how the awards split
01
sharad advertising pvt ltd2 wins · 7 shared tenders
₹1.0 Cr
won head-to-head
02
sanket communications pvt ltd3 wins · 7 shared tenders
₹16.0 L
won head-to-head
03
Paromita Advertising Agency Pvt Ltd3 wins · 6 shared tenders
₹6.3 L
won head-to-head
04
Continental Advertising Services2 wins · 6 shared tenders
₹21.4 L
won head-to-head
05
Airads Limited1 win · 5 shared tenders
₹0
won head-to-head
06
Crayons Advertising Limited1 win · 4 shared tenders
₹0
won head-to-head
Rival awardedNational Advertising awardedOthers

About National Advertising Agency

National Advertising Agency appears as a bidder on 13 government tenders on record, from 3 buyer authorities on central and PSU portals. Of its 13 decided bids, it was awarded 6 — a 46.1% win rate — worth ₹1.6 Cr in total. Its most recent award on record is from 12 Mar 2026.

Its largest buyer by awarded value is THDC India Limited, at 86.9% of what it has won, out of 2 authorities that have awarded it work. On priced bids, its median quote is 0.3% above the lowest bid (L1).

It most often bids against sharad advertising pvt ltd, sanket communications pvt ltd and Paromita Advertising Agency Pvt Ltd. sharad advertising pvt ltd bid on 7 of the same tenders and won 2 of them; National Advertising Agency won 3.

This profile is built from what portals disclose publicly. Several states never release bidder lists or quoted prices, so it likely understates a company's true footprint. Companies are matched by the name they bid under, so firms sharing a common name can appear together. A tender counts as won when the company received the award. TenderShark compiles these public records independently and has no association with any government portal, buyer, or bidder.