Competitor profile

Continental Advertising Services

They win 33% of what they bid, but only 6% of the value — the bigger bids get away.

15tenders on record
3buyer authorities
0states
29 Sept 2026last award
Total bids
15
15 including cancelled tenders
Awarded
5
9 lost · 0 still pending
Awarded value
₹53.9 L
of ₹9.0 Cr bid — 6.0% conversion
Win rate
33.3%
of 15 decided bids

Bid outcomes

Lost bids carry more value than won ones — they chase big and lose big
By count15 bids
33.3%
60.0%
Awarded533.3%
Pending00.0%
Tech rejected16.7%
Lost960.0%
By value₹9.0 Cr
88.7%
Awarded₹53.9 L6.0%
Pending₹00.0%
Tech rejected₹48.0 L5.3%
Lost₹8.0 Cr88.7%

Where they win

2 authorities · 0 states

Top buyer organisations

THDC India Limited₹28.1 L52.2%
Centre for Development of Telematics₹25.8 L47.8%

Operating states

LowHigh

5 awards on central/PSU portals carry no state

Top competitors

In tenders they both bid · bar shows how the awards split
01
sharad advertising pvt ltd2 wins · 10 shared tenders
₹19.6 L
won head-to-head
02
Paromita Advertising Agency Pvt Ltd3 wins · 7 shared tenders
₹5.6 L
won head-to-head
03
National Advertising Agency3 wins · 6 shared tenders
₹46.6 L
won head-to-head
04
Crayons Advertising Limited1 win · 5 shared tenders
₹0
won head-to-head
05
SPEEDWAYS ADVERTISING3 wins · 5 shared tenders
₹4.3 L
won head-to-head
06
PAVILIONS AND INTERIORS INDIA PRIVATE LIMITED3 wins · 3 shared tenders
₹1.6 Cr
won head-to-head
Rival awardedContinental awardedOthers

Recent tenders awarded to Continental

About Continental Advertising Services

Continental Advertising Services appears as a bidder on 15 government tenders on record, from 3 buyer authorities on central and PSU portals. Of its 15 decided bids, it was awarded 5 — a 33.3% win rate — worth ₹53.9 L in total. Its most recent award on record is from 29 Sept 2026.

Its largest buyer by awarded value is THDC India Limited, at 52.2% of what it has won, out of 2 authorities that have awarded it work. On priced bids, its median quote is 17.0% above the lowest bid (L1).

It most often bids against sharad advertising pvt ltd, Paromita Advertising Agency Pvt Ltd and National Advertising Agency. sharad advertising pvt ltd bid on 10 of the same tenders and won 2 of them; Continental Advertising Services won 2.

This profile is built from what portals disclose publicly. Several states never release bidder lists or quoted prices, so it likely understates a company's true footprint. Companies are matched by the name they bid under, so firms sharing a common name can appear together. A tender counts as won when the company received the award. TenderShark compiles these public records independently and has no association with any government portal, buyer, or bidder.