Competitor profile

Continental Advertising Services

They win 23% of what they bid, but only 5% of the value — the bigger bids get away.

14tenders on record
1buyer authority
0states
20 Apr 2026last award
Total bids
13
14 including cancelled tenders
Awarded
3
10 lost · 0 still pending
Awarded value
₹31.8 L
of ₹6.3 Cr bid — 5.0% conversion
Win rate
23.1%
of 13 decided bids

Bid outcomes

Lost bids carry more value than won ones — they chase big and lose big
By count13 bids
23.1%
76.9%
Awarded323.1%
Pending00.0%
Tech rejected00.0%
Lost1076.9%
By value₹6.3 Cr
95.0%
Awarded₹31.8 L5.0%
Pending₹00.0%
Tech rejected₹00.0%
Lost₹6.0 Cr95.0%

Where they win

1 authority · 0 states

Top buyer organisations

IndianOil₹31.8 L100.0%

Operating states

LowHigh

3 awards on central/PSU portals carry no state

Top competitors

In tenders they both bid · bar shows how the awards split
01
RASMITA ROUT0 wins · 8 shared tenders
₹0
won head-to-head
02
MADHU ADVERTISERS5 wins · 8 shared tenders
₹2.3 Cr
won head-to-head
03
POPULAR MARKETING SERVICES6 wins · 8 shared tenders
₹1.5 Cr
won head-to-head
04
THE ADVERTISING CORPORATION OF INDIA PVT LTD.3 wins · 8 shared tenders
₹1.6 Cr
won head-to-head
05
Multimedia Publicity0 wins · 6 shared tenders
₹0
won head-to-head
06
THE VISTA2 wins · 6 shared tenders
₹1.5 Cr
won head-to-head
Rival awardedContinental awardedOthers

Recent tenders awarded to Continental

About Continental Advertising Services

Continental Advertising Services appears as a bidder on 14 government tenders on record, from 1 buyer authority on central and PSU portals. Of its 13 decided bids, it was awarded 3 — a 23.1% win rate — worth ₹31.8 L in total. Its most recent award on record is from 20 Apr 2026.

Its largest buyer by awarded value is IndianOil, at 100.0% of what it has won. On priced bids, its median quote is 34.3% above the lowest bid (L1).

It most often bids against RASMITA ROUT, MADHU ADVERTISERS and POPULAR MARKETING SERVICES. RASMITA ROUT bid on 8 of the same tenders and won 0 of them; Continental Advertising Services won 1.

This profile is built from what portals disclose publicly. Several states never release bidder lists or quoted prices, so it likely understates a company's true footprint. Companies are matched by the name they bid under, so firms sharing a common name can appear together. A tender counts as won when the company received the award. TenderShark compiles these public records independently and has no association with any government portal, buyer, or bidder.