APS Advertising Private Limited - Govt Tender Track Record, Bids & Win Rate 2026

Total bids

21 including cancelled tenders

Awarded

9 lost · 0 still pending

Awarded value

₹76.6 L

of ₹3.8 Cr bid — 20.3% conversion

Win rate

38.1%

of 21 decided bids

Bid outcomes

Lost bids carry more value than won ones — they chase big and lose big

By count21 bids

38.1%

19.0%

42.9%

Awarded838.1%

Pending00.0%

Tech rejected419.0%

Lost942.9%

By value₹3.8 Cr

20.3%

45.4%

34.3%

Awarded₹76.6 L20.3%

Pending₹00.0%

Tech rejected₹1.7 Cr45.4%

Lost₹1.3 Cr34.3%

Where they win

3 authorities · 1 state

Top buyer organisations

IndianOil₹76.6 L100.0%

Finance Department - World Bank Tenders₹00.0%

Urban Affairs Department Externally Aided Project₹00.0%

Operating states

LowHigh

Assam₹0

6 awards on central/PSU portals carry no state

Top competitors

In tenders they both bid · bar shows how the awards split

Exclusive Advertising Private Limited11 wins · 17 shared tenders

₹1.2 Cr

won head-to-head

Insight Brandcom Pvt Ltd5 wins · 7 shared tenders

₹9.3 L

won head-to-head

Priya Communication3 wins · 6 shared tenders

₹8.3 L

won head-to-head

Prodigy Communications And Marketing Pvt. Ltd.3 wins · 6 shared tenders

₹3.3 L

won head-to-head

OUTREACH ADVERTISING PRIVATE LIMITED0 wins · 5 shared tenders

₹0

won head-to-head

PRADIP ADVERTISING & CO.1 win · 4 shared tenders

₹91

won head-to-head

Rival awardedAPS Advertising awardedOthers

Recent tenders awarded to APS Advertising

Request for Expressions of Interest for Engagement of Communications Agency for AS-CFMSFinance Department - World Bank Tenders · Assam · 12 Mar 2024₹0
Empanelment of BTL Agencies for all divisions of Indian Oil Corporation LimitedIndianOil · 25 Jul 2023₹1
EVENT MANAGEMENT DURING SAKSHAM 2023IndianOil · 21 Jun 2023₹12.3 L
Empanelment of Communication and Event Management agencyUrban Affairs Department Externally Aided Project · Assam · 21 Oct 2022₹0
PRINTING OF THE SPECIAL PUBLICATION OF THE BOOK - BIRDS OF DIGBOIIndianOil · 9 Apr 2022₹5.4 L

About APS Advertising Private Limited

APS Advertising Private Limited appears as a bidder on 21 government tenders on record, from 7 buyer authorities in 1 state. Of its 21 decided bids, it was awarded 8 — a 38.1% win rate — worth ₹76.6 L in total. Its most recent award on record is from 20 Jun 2026.

Its largest buyer by awarded value is IndianOil, at 100.0% of what it has won, out of 3 authorities that have awarded it work. Most of its awards come from Assam. On priced bids, its median quote is 5.6% above the lowest bid (L1).

It most often bids against Exclusive Advertising Private Limited, Insight Brandcom Pvt Ltd and Priya Communication. Exclusive Advertising Private Limited bid on 17 of the same tenders and won 11 of them; APS Advertising Private Limited won 8.