Ridge Advertising and Marketing Consultants - Govt Tender Track Record, Bids & Win Rate 2026

Total bids

7 including cancelled tenders

Awarded

2 lost · 0 still pending

Awarded value

₹1.2 L

of ₹55.6 L bid — 2.1% conversion

Win rate

42.9%

of 7 decided bids

Bid outcomes

Lost bids carry more value than won ones — they chase big and lose big

By count7 bids

42.9%

28.6%

Awarded342.9%

Pending00.0%

Tech rejected228.6%

Lost228.6%

By value₹55.6 L

36.0%

61.9%

Awarded₹1.2 L2.1%

Pending₹00.0%

Tech rejected₹20.0 L36.0%

Lost₹34.4 L61.9%

Where they win

3 authorities · 0 states

Top buyer organisations

National Institute of Technology Silchar₹1.2 L100.0%

Department of Agricultural Research and Education₹150.0%

Indian Institute of Science Education and Research Bhopal₹140.0%

Operating states

LowHigh

3 awards on central/PSU portals carry no state

Top competitors

In tenders they both bid · bar shows how the awards split

LALIT ADVERTISING1 win · 6 shared tenders

₹0

won head-to-head

SUNJEET COMMUNICATIONS PVT LTD2 wins · 4 shared tenders

₹1.2 L

won head-to-head

sharad advertising pvt ltd1 win · 3 shared tenders

₹0

won head-to-head

Promodome Communications Pvt. Ltd.0 wins · 2 shared tenders

₹0

won head-to-head

COMET ADVERTISING2 wins · 2 shared tenders

₹2.0 L

won head-to-head

Alaknanda Advertising Private Limited0 wins · 2 shared tenders

₹0

won head-to-head

Rival awardedRidge Advertising awardedOthers

Recent tenders awarded to Ridge Advertising

Empanelment of Advertising AgenciesIndian Institute of Science Education and Research Bhopal · 6 Mar 2026₹14
RATE CONTRACT FOR NEWSPAPERNational Institute of Technology Silchar · 11 Jan 2024₹1.2 L
SP(Advt.)-79(1)/2019-Adm.IIDepartment of Agricultural Research and Education · 22 Jul 2022₹15

About Ridge Advertising and Marketing Consultants

Ridge Advertising and Marketing Consultants appears as a bidder on 7 government tenders on record, from 7 buyer authorities on central and PSU portals. Of its 7 decided bids, it was awarded 3 — a 42.9% win rate — worth ₹1.2 L in total. Its most recent award on record is from 6 Mar 2026.

Its largest buyer by awarded value is National Institute of Technology Silchar, at 100.0% of what it has won, out of 3 authorities that have awarded it work. On priced bids, its median quote is the lowest (L1).

It most often bids against LALIT ADVERTISING, SUNJEET COMMUNICATIONS PVT LTD and sharad advertising pvt ltd. LALIT ADVERTISING bid on 6 of the same tenders and won 1 of them; Ridge Advertising and Marketing Consultants won 2.