Competitor profile

Centum Advertising Private Limited

They win 33% of what they bid, and 25% of the value they chase.

15tenders on record
12buyer authorities
2states
16 Jul 2026last award
Total bids
15
15 including cancelled tenders
Awarded
5
5 lost · 0 still pending
Awarded value
₹3.0 Cr
of ₹12.1 Cr bid — 24.6% conversion
Win rate
33.3%
of 15 decided bids

Bid outcomes

Lost bids carry more value than won ones — they chase big and lose big
By count15 bids
33.3%
33.3%
33.3%
Awarded533.3%
Pending00.0%
Tech rejected533.3%
Lost533.3%
By value₹12.1 Cr
24.6%
11.3%
64.2%
Awarded₹3.0 Cr24.6%
Pending₹00.0%
Tech rejected₹1.4 Cr11.3%
Lost₹7.7 Cr64.2%

Where they win

4 authorities · 1 state

Top buyer organisations

Airports Authority of India₹2.8 Cr96.2%
National Highways Authority of India₹11.2 L3.8%
CEO (Uttarakhand Tourism Development Board)₹10.0%
THDC India Limited₹00.0%

Operating states

LowHigh
Uttarakhand₹1

4 awards on central/PSU portals carry no state

Top competitors

In tenders they both bid · bar shows how the awards split
01
Ventures Advertising Private Limited1 win · 6 shared tenders
₹0
won head-to-head
02
sanket communications pvt ltd2 wins · 6 shared tenders
₹5
won head-to-head
03
INDIA NEWS COMMUNICATIONS LIMITED1 win · 6 shared tenders
₹0
won head-to-head
04
DOT COMMUNICATIONS AND MARKETING PRIVATE LIMITED1 win · 5 shared tenders
₹4
won head-to-head
05
sharad advertising pvt ltd2 wins · 4 shared tenders
₹1.0 Cr
won head-to-head
06
Concept Communication Ltd0 wins · 4 shared tenders
₹0
won head-to-head
Rival awardedCentum Advertising awardedOthers

Recent tenders awarded to Centum Advertising

About Centum Advertising Private Limited

Centum Advertising Private Limited appears as a bidder on 15 government tenders on record, from 12 buyer authorities in 2 states. Of its 15 decided bids, it was awarded 5 — a 33.3% win rate — worth ₹3.0 Cr in total. Its most recent award on record is from 16 Jul 2026.

Its largest buyer by awarded value is Airports Authority of India, at 96.2% of what it has won, out of 4 authorities that have awarded it work. Most of its awards come from Uttarakhand. On priced bids, its median quote is 14.3% above the lowest bid (L1).

It most often bids against Ventures Advertising Private Limited, sanket communications pvt ltd and INDIA NEWS COMMUNICATIONS LIMITED. Ventures Advertising Private Limited bid on 6 of the same tenders and won 1 of them; Centum Advertising Private Limited won 1.

This profile is built from what portals disclose publicly. Several states never release bidder lists or quoted prices, so it likely understates a company's true footprint. Companies are matched by the name they bid under, so firms sharing a common name can appear together. A tender counts as won when the company received the award. TenderShark compiles these public records independently and has no association with any government portal, buyer, or bidder.