Total bids
34
35 including cancelled tenders
Awarded
13
20 lost · 0 still pending
Awarded value
₹2.1 Cr
of ₹11.3 Cr bid — 18.7% conversion
Win rate
38.2%
of 34 decided bids
Bid outcomes
Lost bids carry more value than won ones — they chase big and lose bigBy count34 bids
38.2%
58.8%
Awarded1338.2%
Pending00.0%
Tech rejected12.9%
Lost2058.8%
By value₹11.3 Cr
18.7%
78.2%
Awarded₹2.1 Cr18.7%
Pending₹00.0%
Tech rejected₹35.7 L3.2%
Lost₹8.8 Cr78.2%
Where they win
1 authority · 0 statesTop buyer organisations
Operating states
LowHigh
13 awards on central/PSU portals carry no state
Top competitors
In tenders they both bid · bar shows how the awards splitRival awardedApex Advertising awardedOthers
Recent tenders awarded to Apex Advertising
- WRO CC Empanelment of BTL Agencies 2023 MSOIndianOil · 16 Sept 2024₹0
- WRO CC Empanelment of BTL Agencies 2023 GSOIndianOil · 22 Feb 2024₹0
- Empanelment of BTL Agencies for all divisions of Indian Oil Corporation LimitedIndianOil · 25 Jul 2023₹1
- Empanelment of ATL Agencies for all divisions of Indian Oil CorporationIndianOil · 19 May 2023₹0
- Servo Collateral PrintingIndianOil · 23 Aug 2021₹3.9 L
About Apex Advertising
Apex Advertising appears as a bidder on 35 government tenders on record, from 1 buyer authority on central and PSU portals. Of its 34 decided bids, it was awarded 13 — a 38.2% win rate — worth ₹2.1 Cr in total. Its most recent award on record is from 16 Sept 2024.
Its largest buyer by awarded value is IndianOil, at 100.0% of what it has won. On priced bids, its median quote is 11.3% above the lowest bid (L1).
It most often bids against New Nirmal Art, G.M. Painter and MARUTI CREATION. New Nirmal Art bid on 16 of the same tenders and won 6 of them; Apex Advertising won 3.