Competitor profile

Alica Purple Advertising Pvt Ltd

They win 43% of what they bid, and 34% of the value they chase.

43tenders on record
14buyer authorities
7states
14 Jul 2026last award
Total bids
42
43 including cancelled tenders
Awarded
18
9 lost · 0 still pending
Awarded value
₹24.6 Cr
of ₹72.7 Cr bid — 33.9% conversion
Win rate
42.9%
of 42 decided bids

Bid outcomes

How their decided bids ended, by number and by value
By count42 bids
42.9%
35.7%
21.4%
Awarded1842.9%
Pending00.0%
Tech rejected1535.7%
Lost921.4%
By value₹72.7 Cr
33.9%
46.3%
19.8%
Awarded₹24.6 Cr33.9%
Pending₹00.0%
Tech rejected₹33.7 Cr46.3%
Lost₹14.4 Cr19.8%

Where they win

8 authorities · 5 states

Top buyer organisations

DEPARTMENT OF TOURISM₹12.9 Cr52.2%
UT Administration of Dadra and Nagar Haveli₹10.9 Cr44.2%
Information and Public Relations₹88.5 L3.6%
Daman District₹20.0%
CEO (Uttarakhand Tourism Development Board)₹10.0%

Operating states

LowHigh
Goa₹12.9 Cr
Dadra And Nagar Haveli₹10.9 Cr
Jharkhand₹88.5 L
Daman And Diu₹2
Uttarakhand₹1

1 award on central/PSU portals carry no state

Top competitors

In tenders they both bid · bar shows how the awards split
01
MX ADVERTISING PRIVATE LIMITED10 wins · 21 shared tenders
₹12.9 Cr
won head-to-head
02
SEAN ADEVENT10 wins · 19 shared tenders
₹13.2 Cr
won head-to-head
03
AMO COMMUNICATIONS PRIVATE LIMITED2 wins · 17 shared tenders
₹81
won head-to-head
04
Ventures Advertising Private Limited5 wins · 16 shared tenders
₹3.2 Cr
won head-to-head
05
VINSAN GRAPHICS6 wins · 16 shared tenders
₹3.5 Cr
won head-to-head
06
Crayons Advertising Pvt. Ltd.8 wins · 15 shared tenders
₹13.6 Cr
won head-to-head
Rival awardedAlica Purple awardedOthers

Recent tenders awarded to Alica Purple

About Alica Purple Advertising Pvt Ltd

Alica Purple Advertising Pvt Ltd appears as a bidder on 43 government tenders on record, from 14 buyer authorities in 7 states. Of its 42 decided bids, it was awarded 18 — a 42.9% win rate — worth ₹24.6 Cr in total. Its most recent award on record is from 14 Jul 2026.

Its largest buyer by awarded value is DEPARTMENT OF TOURISM, at 52.2% of what it has won, out of 8 authorities that have awarded it work. Most of its awards come from Goa, Dadra And Nagar Haveli and Jharkhand. On priced bids, its median quote is the lowest (L1).

It most often bids against MX ADVERTISING PRIVATE LIMITED, SEAN ADEVENT and AMO COMMUNICATIONS PRIVATE LIMITED. MX ADVERTISING PRIVATE LIMITED bid on 21 of the same tenders and won 10 of them; Alica Purple Advertising Pvt Ltd won 9.

This profile is built from what portals disclose publicly. Several states never release bidder lists or quoted prices, so it likely understates a company's true footprint. Companies are matched by the name they bid under, so firms sharing a common name can appear together. A tender counts as won when the company received the award. TenderShark compiles these public records independently and has no association with any government portal, buyer, or bidder.